Salman Khan-backed Being Human clothing line has a well laid out expansion plan which envisions foraying into new international destinations this year including the markets in the United Kingdom and Europe.
Talking to The Pioneer on the sidelines of India Retail Congress 2014, Being Human Managing Director Manish Mandhana pointed out that the company is planning to expand its reach this fiscal in United Kingdom and South African markets.
“Currently we are in 18 countries of the Middle East and Europe. The company is also looking at expanding its product range by adding kids wear clothing line by next year,” he informed, adding that at present Being Human range caters to men and women's clothing.
“The company reported a turnover of Rs145 crore in 2013-14, and in this fiscal we are expecting to achieve Rs225 crore,” he added. Mandhana Industries is the global licensee to manufacture and retail Being Human clothing line. The company is also aiming to open 25 standalone stores and up to 80 shop-in-shop stores with an investment of up to Rs80 crore in the current financial year.