A day after the Goods and Services Tax (GST) came into practice, Apple on Saturday reduced the retail prices of iPhones, iPads, Macs and Apple Watch models for its consumers in India.
The Rs60,000 Apple iPhone 7 (32GB variant) can now be purchased at Rs56,200. The Rs70,000 iPhone 7 (128GB) is now available for Rs65,200 and the Rs80,000 256GB variant at Rs74,400. The base model (32GB) of Apple iPhone 7 Plus is now available at Rs67,300 as opposed to Rs72,000 previously.
The 32GB model of iPhone SE (Rs27,200), being assembled in Bengaluru, will now cost Rs26,000. The 32GB iPhone 6s (Rs50,000) is now available at Rs46,900. The new prices have taken the basic customs duty (BCD) of 10 per cent into account.
“I think it is a good move ahead of the upcoming festive season. We believe the best way for Apple to increase their share in India is to bridge the gap between affordability and aspirational value of iPhone. Even in the past, they have tasted success with 4S, 5S and iPhone 6 when reduced the price,” Tarun Pathak, Senior Analyst, Mobile Devices and Ecosystems at New Delhi-based Counterpoint Research, told IANS.