The AC Nielsen and P&G Thank You Mom survey reveals that 77 per cent of mothers surveyed don’t talk about their unfulfilled dreams. This year the campaign led by P&G and its brands Ariel, Vicks, Whisper, Pampers goes one step further to realise a mother’s dream. These are her forgotten dreams that she had given less importance to, while realising her children’s dream.
The campaign also hopes to acknowledge a mother’s dedication towards the wellbeing of her family. In its second year, as part of the campaign, P&G joins hands with children across the country to enable their mothers to realise at least one lost dream.
The survey said that while 87 per cent of the mothers surveyed said that they would like to have some free time for themselves, 79 per cent of children stated that they would like to help their mothers with daily chores, but they are too busy at work to help out. A 55 per cent of the children said that they willingly don’t contribute to household chores.
93 per cent of mothers also said that they would like for their children to realise their dreams and 95 per cent said that their children's dream was their dream. 93 per cent agree that they would want their children to fulfill their dreams. while 77 per cent mothers agreed that they feel a sense of loss when reminded about their lost dreams. The survey also said that 61 per cent agreed that they don not realise their capabilities. 76 per cent mothers stopped pursuing their dream because of household work.
Commenting on the occasion, Kainaz Gazder, marketing director P&G India said “We have always strived to work towards touching and improving lives of mothers. Each brand of ours is committed towards identifying the challenges a mother faces.”