With an objective to inculcate better reading habits among the younger generation, the 22nd edition of the Delhi Book Fair opened to the public on Saturday. The nine-day-long fair organised by Indian Trade Promotion Organisation (ITPO) in association with Federation of Indian Publishers was inaugurated by Union Minister of Science and Technology and Earth Sciences, Harsh Vardhan. A guide and a mobile application for the fair was also launched at the event. With over 250 national and international publishers exhibiting at the fair, the event this year seeks to highlight initiatives undertaken by the Central Government for its ‘Sarva Shiksha Abhiyaan’ flagship programme to promote higher education and computer literacy.
The theme pavillion houses the various national campaigns like ‘Make in India’, ‘Swachh Bharat Abhiyan’, ‘Digital India’, ‘Skill India’, ‘Startup India’, ‘Smart Cities’, ‘Startup India’, and ‘Umang’ (Unified mobile app for New-age Governance) that have been launched by the incumbent government in the past two years.
To add an element of fun, it has been transformed into a selfie station, where visitors will be able to click selfies with cut-outs depicting the respective campaigns.