A lot to offer
lenovo India recently launched a series of smartphones, both entry level devices and top-end performance devices. Each of these phones is designed to cater to a specific target consumer. The A390 is designed for young customers and first time users. The handheld is user-friendly with 4GB storage space and 512MB of RAM. Priced at Rs8,689, the phone consists of a 5-megapixel camera, 480x800 resolution with a 4-inch display. A higher model in the A series is the A706, with a 4.5-inch IPS display and 1GB of RAM.
The S820 and S920 looks stylish and predominantly for entertainment lovers who like watching videos, high-speed browsing and music. Priced at Rs19,599 and Rs26,599 respectively. The P780 is targeted for the professional consumers. It features a two-day battery life, a 1.2GHz quad-core processor with high resolution display. It’s priced at Rs22,529.
However, their biggest launch of this year is still the K900. Priced at Rs32,999, the phone uses the Intel Z2580 processor, a dual core chip. It has a 5.5inch IPS display with 1080p high-definition resolution. The 13-megapixel camera is equipped with the Sony Exmor BSI sensor and F1.8 focal length lens. At 6.9mm, the K900 is the thinnest phone in its class.
Amar Babu, MD, lenovo India said: “Our retail footprint has grown considerably to 3,000 retail stores, since we launched our first range of smartphone last year. We’ll continue to innovate and expand our reach across India.”
—Shibaji Roychoudhury