ProSportify Venture ltd, the group responsible for promoting Pro Wrestling league, announced on Wednesday the launch of yet another sporting novelty named “The Great Indian Run”.
Essentially a Multi City Ultra- Marathon, the initiative is intended to build a conducive atmosphere as well as a more popular perception towards the sport of Running. Going by the Tagline, “Jeet har Kadam Par”, the run will witness 12 elite marathoners make their way through six states and cover a distance of 1480 kms, starting at the India Gate from Delhi on 3rd July and concluding it in Mumbai at the Gateway of India on July 20th. The event has the support of celebrity runner Milind Soman and actress Gul Panag.
The ‘Great India Run’ has partnered with a free running & fitness training mobile app, MobieFit, which is co founded by Gul Panag and will allow runners to get marathon-ready. The first edition of the run will see athletes like Arun Bhardwaj, Mathias Jorgensen, Siddharth Choudhary, David Slotsgaard Bredo, Yuri Esperson, lisa Stoddart, Meenal Sukhija, Satish Gujaran, Ranjana Deopa, Naresh Bharadwaj, Dinesh Heda and Joginder Chandna, participate.
Soman, while speaking about his association with Great India Run, said, “The running scene in India is beginning to gain momentum, and promoters such as ProSportify are bringing it to the fore, inspiring events such as The Great India Run. Apart from helping to spread the message of health and fitness, the cross-country run will also aid our athletes as they compete at the Olympics.”
MobieFit co-founder Panag said, “It is great to see more running initiatives in the country. Apart from the awareness generated about running, it shows citizens that anyone can run. Now, a hero can be made out of a common man.”
The ultra-marathon has also joined hands with GoSports Foundation, who will be generating funds which will be further donated to the country’s deserving Olympians.