The much-anticipated India-Pakistan match at the ongoing T20 World Cup clocked a record reach of 167 million viewers, making it the most viewed T20 International till date, the official broadcaster of the event claimed.
The T20 World Cup registered a cumulative reach of 238 million till last week which included the Qualifiers and first 12 games of Super 12 stage, Star India said in a release.
The 2016 T20 World Cup semifinal between India and West Indies was the previous highest watched T20 game, with a reach of 136 million viewers.
“With a reach of 167 million, the highly-anticipated India-Pakistan clash on October 24th, an event that saw the arch-rivals meet at an ICC tournament after two years, is now the most viewed T20I match, exceeding the previous high — India-West Indies 2016 ICC World T20 semi-finals,” the release said.
India and Pakistan opened their campaign against each other on October 24 with the Men in Green outplaying their arch-rivals to register a 10-wicket win.