Disney Star on Tuesday signed a licensing agreement with Zee, allowing the latter to broadcast all ICC men's and U-19 events for the 2024-2027 cycle.
The digital rights for ICC events remain with Disney Star. The current ICC rights holders had made the winning bid of around $3 billion to secure the rights for Indian market last week.
The deal will enable Zee to broadcast ICC men's events, including the 2024 and 2026 ICC Men's T20 World Cup, 2025 Champions Trophy and the ODI World Cup in 2027.
The two media companies will also get to share the financial burden under this agreement.
"This is a first-of-its-kind partnership in the Indian media & entertainment landscape, and this association with Disney Star reflects our sharp, strategic vision for the sports business India.
"As a one-stop television destination for ICC men's cricket events until 2027, ZEE will leverage the strength of its network to offer a compelling experience for its viewers and a great return on investment for its advertisers," said Zee MD and CEO Punit Goenka in a statement.
Disney Star had emerged winners at the bidding table last week after staving off a strong challenge from Viacom 18, Sony Sports and Zee.