Portuguese superstar Cristiano Ronaldo removed Coca-Cola bottles placed in front of him at a Euro 2020 press conference here, which reportedly cost the global beverage giant a staggering $4 billion.
A well-known fitness enthusiast, Ronaldo set aside two Coca-Cola glass bottles which lay in front of him during a press conference ahead of Portugal’s opening Euro match against Hungary here on Monday.
According to media reports, the share price of Coca-Cola, one of the official sponsors of Euro 2020, slipped from $56.10 to $55.22 almost immediately after Ronaldo’s gesture.
The market valuation of Coca-Cola went from $242 billion to $238 billion, a fall of $4 billion.
On Tuesday, France mid-fielder Paul Pogba also removed a bottle of Heineken beer that had been placed in front of him at a Press conference.