The BCCI on Tuesday formally announced MPL Sports apparel and accessories as the official kit sponsor and merchandise partner of both the national men’s and women’s sides as well as the U-19 team, replacing Nike.
The deal was cleared by the Board’s apex council on November 2. Nike had a five-year deal during which they paid `370 crore from 2016 to 2020.
As per the newly-inked strategic partnership, MPL Sports, the sports merchandise brand from Mobile Premier League — an e-sports platform has entered into a three-year agreement from November 2020 to December 2023.
MPL Sports’ association with the BCCI begins with India’s tour of Australia, which will see Team India sporting the new jerseys.