The collection is the first of such an initiative by Collectabilia.com and caters to Sachin's fans around the world.
The merchandise, such as pen drives, helmet-shaped paper-weights, diaries, and accessories including tie-pins, wallets, cricket-themed cuff links are among the many items that will be sold.
"It's an interesting line of merchandise and a way to keep connected with my fans. Collectabillia has been able to create this unique line and I wish them all the success", said Tendulkar.