New movie channel
The Zee Entertainment Enterprises limited (ZEEl) is all set to add another entertainment ka tadka in the Hindi movie category with the launch of a new movie channel — Zee Bollywood. Releasing on Friday, August 31, it will be the ultimate destination for fans of Masala Bollywood movies that will showcase an extensive library of Masalon se koot koot ke bhari filmein.
Replete with dance, music and unique dialoguebaazi, Masala Bollywood movies transport you to a distinct flamboyant universe. Keeping this in mind, Zee Bollywood has curated an exciting roster of over 600 exclusive films that are not only highly entertaining but also celebrate the larger than life colorful vibrant cinema. It focuses on a diverse set of desi at heart viewers who seek a rich experience and live life to the fullest. Viewers can enjoy this masaledaar entertainment all day under time bands that speak the Bollywood lingo such as — Mere Saturday Sunday Aayenge (Sat, Sun 9pm), Subhah Ho Gayi Mamu (Monday to Friday 10:30am), Dopehar Ka Tadka (Monday to Friday 2pm), Chalti Hai Kya 9 se 12 (Monday to Friday 9pm), Raat Baaki (Mon to Fri 12 am) and Maa Kasam Sunday Hai (Sun 10:30am, 2pm, 5pm).