KBC’s perfect 10 with big B
Celebrating the spirit of resilience, Sony Entertainment Television, has themed the 10th season of Kaun Banega Crorepati (KBC) as Kab Tak Rokoge. With its iconic host Amitabh Bachchan, the show will applaud the undying spirit behind every struggle.
Conceptualised and written by Nitesh Tiwari and Nikhil Mehrotra, the campaign highlights three relatable stories. We often face situations that tend to deter us from following our goal. Often, we encounter people who discourage our attempts and obstruct our progress. When the odds are against us, one can only stand up to them and ask — #KabTakRokogeIJ
Aman Srivastava, head, marketing at Sony Entertainment Television, says: “"KBC is an Iconic show. It's campaigns in past years have touched and moved millions of Indians. It has won National and International awards and has successfully built anticipation for the show. This year's theme of Kab Tak Rokoge is both inspiring as well as upbeat and reflects Indian society's prevalent ‘Can Do, Will Do’ attitude.”
Gulfam Kali is the new Bhabhji
Actor Falguni Rajani, who at present, plays Gulfam Kali in Bhabhiji Ghar Par Hai, will be seen in a new avatar. The makers have given a new look and new track to Gulfam.
“For the last three years, I have been playing the same role with the same look, so coming up with a new track and new look is refreshing. Gulfam is getting married to Tiwari (Rohitash Gaud) and that is itself a big change in the storyline and the consequences will be funny for sure. I’m trying to explore as much as I can in this new look and track. Interestingly, when I first put my new look picture on my social network profiles, my fans assumed that I was actually getting married. So, it was quite surprising,” Falguni says.