Yamaha Motor India Pvt ltd on Monday inaugurated its first scooter boutique in the State at Kalimati Road Sakchi. A gallery of riding possibilities, scooter boutique offers, a one stop solution for buying scooters and fashion accessories.
The new scooter boutique in Jamshedpur covers an area of 3,770 sq ft area for both sales and service and also provides a complete range of scooters from Yamaha available in India. In an endeavor to reach out to the resurgent non-metro markets with the brand’s exciting offerings, Yamaha has conceptualised scooter boutiques to drive the interests of scooter customers towards innovation, style and sportiness.
Commenting on the launch of the third scooter soutique in India, Masaki Asano, Managing Director, Yamaha Motor India Sales Pvt ltd said, “Yamaha’s innovation in design and technology has contributed significantly to the modern era of mobility in the world. Similar, engineering is also consumed to design Yamaha’s global scooter line up which offers comfort and excitement with every ride along with stylish and sporty appeal. India’s expanding scooter segment, which has been defining the growth trajectory for the domestic two-wheeler industry for quite some time, could now see a boost with more female customers.”
Speaking on the occasion, Roy Kurian, senior vice-president, sales & marketing, Yamaha Motor India Sales Pvt ltd said, “The scooter boutique will host exciting experiences of buying and servicing that draws value from Yamaha’s DNA. The scooter trend in the flourishing city of Jamshedpur has shown more than 25% growth every year which is indicating the predisposition towards personal mobility by new customers. Yamaha’s scooter boutique will amplify style and comfort along with realistic purchase options based on comfort, riding skills and economy. The customers in Jamshedpur could now match their need for personal mobility with their lifestyle and personality.”