The consumers at ‘Maxi Fair’, an annual urban consumer fair organised by XlRI School of Business and Human Resource at the B-school ground enjoyed every moment of it on Sunday.
The two-day annual marketing fair of XlRI, popularly known as MAXI fair concluded at a positive note at the XlRI Jamshedpur campus ground.
The stalls included tribal handicrafts like dokra arts, pytkar paintings prepared by villagers from Amadubi in Ghatshila sub division of the East Singhbhum district which has started a rural tourism concept, SEEDS (Socio Economic and Education Development Society) showcasing innovative tools to motivate school drops out to get back to education, products prepared by primitive tribal groups on verge of extinction like Birhors and Mahila Shilpa Udyog from Bundu (Ranchi) showcasing tribal artifacts and metal crafts.
Maxi Fair which was pioneered by XlRI senior faculty Sharad Sarin in 1979 and since then has been replicated in other B-schools in the country where in the B-school conducts research on market and consumer behavior through innovative simulated games.