XlRI, one of India’s premier B-schools, made a place for itself in the record books of Guinness World Records for most participants in a hand washing relay beating the existing record belonging to Sri lanka.
The record-breaking event was conducted by the Marketing Association of XlRI (MAXI) in association with Dettol India, on January 18, during the institute's annual marketing fair. The record saw a participation of over 991 residents of Jamshedpur, and was accredited by the Guinness World Record authorities at london on February after a scrutiny of the submitted evidences.
The attempt to achieve this record was a part of MAXI’s endeavor to spread the message of ‘Clean India’, carrying forward Prime Minister Narendra Modi’s ‘Swachchh Bharat Abhiyan’. In the week building up to the record attempt, student volunteers from XlRI and its partner institute Tongji University, China organised a cleaning drive in Sonari, Jamshedpur and put up messages in the locality promoting cleanliness. lending their support to the initiative was JUSCO (Jamshedpur Utilities and Services Company) who ensures that Jamshedpur remains one of the cleanest city in India. Fifteen partner schools, including Narberam Hansraj English School, DBMS English School, Sacred Heart Convent and Rajendra Vidyalaya, also joined in this XlRI initiative. This week-long cleanliness drive culminated with the Guinness World Record attempt and was backed by Dettol India’s ‘Banega Swachh India’ initiative.
MAXI Secretary Prithwish Datta thanked the citizens of Jamshedpur on behalf of the institute and ensured that the students of XlRI will continue their efforts of raising awareness about socially relevant issues taking forward the long standing tradition of this B school with a difference. Established in 1971, the Marketing Association of XlRI (MAXI), is one of the oldest and most revered marketing associations of India. It organises the annual MAXI Fair, one of the oldest and most respected events in Jamshedpur, which witnessed a footfall of over 7000 people this year.
Apart from this Guinness World Record, MAXI also has its name in the lIMCA Book of Records for the ‘Highest social media presence for an academic committee’. The MAXI XlRI Facebook page, with over 18000 followers and a weekly reach of over 2 million people, aims to keep marketing enthusiasts up to date with the latest trends and campaigns in the world of marketing.