In a noble attempt to break the existing Guinness Book of World Records of hand wash relay, 1,000 participants registered to take part in the Hand Washing event at two-day 36th Fair, organised in association with the Marketing Association of XlRI (MAXI) from Saturday. Early morning, hundreds of people, including women and children, made a beeline to participate in the event.
The record, previously created in Sri lanka by 650 participants, has been shattered by the registration of over 1000 residents of Jamshedpur. The record will be officially confirmed by Guinness World Records after completing the verification procedures, 8 weeks from Saturday.
A student of XlRI informed that an estimated 1000 persons including children and women registered to take part in the event, which will be videographed as per the set guidelines of the Guinness record. The videography as well as the photographs of event being taken as per the guidelines set would then be sent to the Guiness judges. As per the guidelines, each participant will be allotted ten seconds time to wash hand following the standard procedures.
After the revered cleaning drive, where students of XlRI along with schools cleaned various places of the city, the 36th edition of MAXI Fair was organised at XlRI. The fair was inaugurated by SR Singh, assistant general manager- Marketing, Canara Bank along with Fr James and Prof Sharad Sarin from XlRI.
The fair has been a one of its kind concept, where disguised marketing research is conducted by students in playful way in association with partner companies. This year MAXI fair has six research problems from big names like HUl, Pepsi, ITC, Mondelez and lenovo.
The fair hosted stalls from NGOs and other organisations including prominent names like SEEDS, Kala Mandir and Neev. The Fair even showcased the stall by XlRI student Manveen Kaur— ‘Hobby in the box’.
Activities like Zorbing, Paintball, Carousel, Cricket corner were available for children’s delight. The workshop for pottery making, mehandi-design grabbed everyone’s attention.
It saw footfall of more than two thousand on the first day and concluded with a play by dramatics group DRACUlA, who performed the Hindi adaptation of Death of a Salesman by Arthur Miller.
Started over thirty years ago, MAXI’s mandate is simple — popularise the field of Marketing at XlRI. This is achieved through a mixture of competitive events, talks, interaction sessions, conferences and of course, the world-renowned MAXI Fair.
Apart from the market research games, MAXI fair also includes recreational activities for youngsters like paintball, zorbing, video games, merry go round, fancy dress competition etc. Among all the fun and frolic attendees purchase exotic handicrafts and devour mouth-watering delicacies at the food stalls.c