XLRI – Xavier School of Management, Jamshedpur, hosted the official launch of The Storypreneurs, a book co-authored by renowned storytellers and thought leaders Prateek Rai Chowdhury and Nitin Babel. The event, held exclusively for students of the General Management Programme (GMP), featured an engaging storytelling session that brought the book’s themes vividly to life.
The Storypreneurs explores the power of storytelling in entrepreneurship, leadership, and innovation, drawing on real-life business journeys and personal narratives. Through its pages, the book highlights how compelling stories can inspire action, build impactful brands, and shape visionary leaders.
During the session, both authors captivated the audience with evocative examples and insights into the role of storytelling in the corporate world. The discussion resonate strongly with XLRI’s GMP participants, many of whom bring years of industry experience and are preparing to lead in dynamic business environments.
Prateek Rai Chowdhury, a celebrated brand consultant and strategist, remarked, “We’re thrilled to launch The Storypreneurs at XLRI – a place that represents values, leadership and impact. Storytelling is not just about narratives – it’s about creating movements.”
Co-author and leadership mentor Nitin Babel added, “Our goal is to ignite the storyteller within each leader. The students here bring a wealth of experience, and today’s session was about helping them see their own stories as their greatest assets.”
The event was organized by the Corporate Relations Team under the leadership of Prof Kanagaraj A, Convenor Placements & Professor of Finance, as part of XLRI’s ongoing efforts to bring thought leadership and contemporary learning experiences to campus.
Students, faculty members, and staff participated in the interactive session, making it a memorable experience.
As one of India’s premier business schools, XLRI continues to foster a culture of experiential learning and critical inquiry, shaping future-ready leaders who communicate with clarity, purpose, and authenticity.