Tata Steel announced the winners of the 9th edition of its annual business challenge for premier B-Schools in India, Steel-a-thon, where students presented their innovative solutions on real-life business cases. Team Fluke from MICA Ahmedabad emerged as the winner and Team Firebolt from IIM Raipur secured the runner-up position in Business Track. Team Steelars from XIM Bhubaneswar was declared the winner and Uddeshyea from IRMA Gujarat the runner-up position in Value Chain Track. Team HR Crew from XIM Bhubaneswar were declared the winner of the People Track while Team Drifter from IIM Bangalore came in as the runner-up.
Steel-a-thon 2022 witnessed record participation, with a total of 9000+ students registering in teams of three students each, from around 28 premier B-schools in India. For this year’s edition, the teams had the option to choose a case from 3 tracks and submit their ideas/solutions for any one case. The tracks and their themes were - Business—Growth aspirations (Grow More), Value Chain—Sustainable Value Chain (Do More), and People—Employee Well-Being (Live More).
A total of 1036 teams submitted the executive summary for the pre-finale. Post the rigorous examination of the submissions, 53 teams got selected for the pre-finale round. Finally, only 16 teams made it to the finale. The finalists presented their business case solutions to a jury comprising senior management of Tata Steel led by Rajeev Singhal - vice president marketing & sales (flat products); Peeyush Gupta - vice president supply chain, Tata Steel, Ashish Anupam - managing director, Tata Steel Long Products and Zubin Palia - chief group HR & IR, Tata Steel.