Washington Apple Commission brought the freshness of apples straight from the orchards of Washington State to the city. As part of a 70 city national campaign called ‘The Washington Apple Wagon Tour’ organised a roadshow at Azad Market, Telco. Washington Apple Commission created an exciting event for residents of Jamshedpur.
The roadshow, spread across two months, is aimed to educate the apple lovers about the succulent Washington apple varieties available in India along with a number of delights. Within a span of two days, ‘The Washington Apple Wagon Tour’ in Jamshedpur attracted excellent participation for various contests and competitions. Not only this, lucky consumers also got a chance to win a host of prizes while being educated on health benefits of Washington apples.
Talking about the initiative, Keith Sunderlal, India representative of the Washington Apple Commission said, “We are very happy with the response that we have received from consumers in Jamshedpur for ‘The Washington Apple Wagon Tour’. Through this initiative we want more and more people to experience the goodness of Washington apples. We believe that Washington apple is the Original Health Fruit and look forward to taking the goodness of Washington apples to people nationally with this roadshow. Through the contests, games and other engagement activities, our idea is to reach out to maximum consumers in India and introduce them to the freshness and taste of Washington apples.”