Voltas limited has launched new ‘Voltas All Star Inverter ACs’ as the star attraction. Voltas remains the undisputed No. 1 AC brand, and has for five consecutive years held the highest market share in the AC category, way ahead of its nearest competitor. Voltas also enjoys the highest Brand Equity and Distribution Reach in the AC category in the country. In Jharkhand, Voltas is the market leader with over 23% market share in Jharkhand and an overall Market Share of close to 22% in East India, as per third party retail audit report.
Pradeep Bakshi, president (UPBG & MCED), Voltas limited, said, “Being the undisputed leader in Cooling and comfort solutions for five consecutive years, Voltas aims to provide the very best to its consumers through it’s innovative products. Voltas is delighted with the launch of its new Brand Shop in Dhanbad, which provides consumers an opportunity to experience the products and its features. Dhanbad, is a vital market for Voltas and gives Voltas the opportunity to connect with the ever-expanding consumer need in the Eastern part of India.”