In an attempt to bring Jharkhand International Film Festival Award (JIFFA-2018) at par with other renowned film festivals organized both at national and international levels, the organizers have experimented with different types of things to create a buzz among the residents.
Promoting its brand, initiatives like creation of ‘Virtual Reality Experience Zone’ and ‘Virtual Dancing Zone’ have been done at the venue – Khelgaon, the prime location of the film festival. The first of its attempt, ‘Virtual Reality Experience Zone’ allows an individual to take ‘selfie’ with their favourite celebrities, irrespective of their locations.
Besides the zones, a dedicated mobile application ‘JIFFA -2018’ has been launched a while ago.
Through this mobile application, any individual can scan the poster placed in the virtual reality space to play a movie of their choice; the movie will be played instantly on their mobile phones.
“In order to do something unique, JIFFA has come up with innovative things. The attempt will pull crowd. Also lucky winners who scan codes will be getting the chance to meet their favourite celebrity through lucky draw contests,” said Shikha Verma, a member of organizing committee.
The public who visited the venue tried out their hands in different kinds of activities planned by organizers at these virtual spaces.