Titan Eye Plus, India’s leading eyewear retail chain has introduced a new collection of frames ‘Flair’, specially designed for the wearers of bifocal and progressive lenses.
The new collection is designed keeping in mind the needs & tastes of these customers who seeks comfort as the most essential component of their overall experience. The collection is available in 100 styles with popular colors like pink, purple, burgundy for women and black, brown, gun & gold for men. The frames are available in various hypoallergenic and light weight materials like acetates, injection moulded plastics & stainless steel.
The collection is attractively priced at the starting range of Rs. 995. Commenting on the launch, Amit Singh, Area Manager Eyewear division Titan Industries ltd, said, “The 40 yrs+ age group contributes almost 46 per cent of the overall eyewear market by value and hence provides an opportunity to be explored by the brand. Our research has revealed that many people in this age group face a sense of anxiety with regards to their looks and a first time user of spectacles may experience a further loss of youthfulness”.