Tata Steel has launched two new products, TATA FERROMAG (branded Ferro Manganese) and TATA TISCROME (branded Ferro Chrome).
The launch of new products coming from Tata Steel’s Ferro Alloys & Minerals Division will help Tata Steel to add to its host of branded products. Speaking on this occasion, DB Sundara Ramam, executive-in-charge, Ferro Alloys & Minerals, said: “As part of our promise to deliver innovative quality products to the market, we are proud to announce the launch of TATA FERROMAG & TATA TISCROME.”
“These brands fulfill the long-felt market need of committed availability to customers along with product consistency and guaranteed chemistry, weight and size of alloy. Authorized distributors across the country will ensure that customers have the convenience of purchasing the product when they want it, how they want it and where they want it.”
The products will be sold in branded 50 kg & 1 MT HDPE bags which have tear proof labels ensuring bag wise traceability across the value chain. Tata Steel is targeting the market size of 300,000 mt a year in India for both TATA TISCROME and TATA FERROMAG. In terms of market share, Tata Steel will be targeting 38 per cent share in domestic market with TATA TISCROME in FY 15 while TATA FERROMAG is targeted at 10 per cent in FY 15.
The two newly launched brands will be available across distribution centres in India. Tata Steel is rolling out the product in Gujarat, Maharashtra, NCR, Rajasthan, Odisha and West Bengal, which are the major consumption centres.