Tata Sampann, the newly launched brand of Tata Chemicals under its consumer products business, has launched Tata Sampann Spices. Aimed at recreating the authentic taste and aroma of Indian food, the launch marks the brand’s foray into the spices category and is in line with the company’s vision to provide pure and authentic food which forms a part of the everyday Indian thali.
Speaking on the launch, R Mukundan, managing director, Tata Chemicals, stated, “The food market in India is pegged at `6,00,000 crore, which shows a huge growth opportunity as consumers are increasingly making informed decisions regarding their food habits. Tata Salt has been trusted by millions of consumers and, with Tata Sampann spices, we further strengthen our commitment to provide everyday foods through high quality products. We are aiming to treble revenues to `5,000 crore in 5 years by entering newer product categories under the recently announced umbrella foods portfolio brand Tata Sampann.”
Tata Sampann believes that natural goodness is the way to go for a healthy, balanced life and has a stringent focus of delivering ‘everyday nourishing foods’, through food staples that are naturally rich and wholesome.