Tata Salt launched its ‘Har Pal Ujjawal’ campaign, to celebrate Chhath Puja with the devotees. The brand placed solar panels along the banks of the kund to absorb the sun’s energy during the day and use it for illuminating the kund at night.
These solar panels will charge an artificial sun installation built by Tata Salt and placed at the very center of the kund over the floating bed.
The idea behind this solar powered sun is to provide the devotees with sun's blessings and energy at nightfall, thereby illuminating their lives.
The solar panels will be a permanent fixture even post the campaign comes to an end to ensure that the initiative not only provides a joyous experience to the devotees, but also provides the temple staff with light through a clean-energy source.
Speaking on the innovation, Sagar Boke, head -marketing, consumer products business, Tata Chemicals stated, "Chhath Puja is a renowned thanksgiving festival devoted to the Sun God where thousands of devotees camp at riverbanks without basic necessities like light and electricity.
We wanted to offer a tangible solution for this issue to make worship hassle-free.
Through installing solar panels for the devotees, we not only sparked a smile amongst the worshipers but also addressed the long-term issue of insufficient light around the area.
With this initiative, we hope to make our consumers' har pal ujjawal."