Tata Power has decided to expand reach of ‘Be Green’ campaign to reiterate its commitment to sustainability and unify consumers under the green movement. The campaign has launched a programme inviting residential consumers to pledge to ‘Be Green’ by committing to five energy-efficient initiatives and further encouraging five more people to sign up for the same.
The campaign will honor the consumers who set benchmarks in adopting sustainable practices in the quarterly Be Green Awards.
launched in May 2015, Tata Power’s Be Green campaign, powered by Greenolution, follows the mantra that green is the only way to evolve, and has set new benchmarks by caring for the planet and its future. Tata Power aims to utilise customer touch points such as social media, emailers, CRCs, Bills, etc to promote and create awareness, thus creating a collaborative and participative environment.
Speaking on the initiative, Anil Sardana, managing director and CEO, Tata Power, “At Tata Power, sustainability is intricately stitched into every aspect of our business function. Powered by Greenolution, the nature of the ‘Be Green’ initiative is both collaborative and participative where Greenolution is simply a way of life and individuals pledge to ensure a greener and sustainable planet. By further strengthening this campaign, we aim to reach out to our stakeholders and spread the message of sustainability to build a better tomorrow, and enable the future generations to live in a greener world.”