Tata Power has launched a campaign to donate a fingerling to fresh water for each pledge that is taken to save Mahseer. This initiative is a part of Tata Power’s ‘Act for Mahseer’, a sustainable programme focused at conservation of the Mahseer, an endangered species of fish and was undertaken in 1975.
The objective of this campaign will be to encourage people to make a difference through their individual efforts and provide them an opportunity to save a life. Through the ‘Act for Mahseer’ initiative, 2250 people have pledged till date from various locations.
Tata Power recently launched a campaign ‘Save Mahseer, Save Us- Stop Water Pollution!’ which is aimed at focusing on reducing water pollution and sensitising towards importance of water bodies which will help saving fresh water habitats.
Commenting on the launch of the initiative, Anil Sardana, CEO & managing director, Tata Power stated, “Tata Power under its movement ‘Act for Mahseer’ has organized various initiative to help preserve this valuable fish species in a big way at national level. Our efforts at nation building are not just limited to lighting up lives by providing energy to the nation, but also includes caring for the community & flora and fauna near our areas of operations.
This initiative will recognise every individual’s efforts to save Mahseer fish and give a feeling of joy for saving a life. We are delighted to see the kind of response we have received from the people who have pledged.