As a part of their ‘Invisible Goodness’ theme, Tata Power had launched ‘Act for Mahseer’ – largest and the most comprehensive campaign on Mahseer conservation. The ‘Act for Mahseer’ initiative encourages people to ‘Pledge’ to save the endangered species. Till date 674 people have pledged under this initiative. Many of these people have identified the activities which they will undertake towards the cause of Mahseer conservation and are acting towards it. These activities include identifying a habitat that is conducive to Mahseer breeding in various city/state; recommending these destinations by sharing this information with others; undertaking and encouraging others to take simple steps like not polluting any water body and ideating on fund¬raising initiatives in association with Tata Power.
