Tata Motors on Friday launched 10 new Heavy Commercial Vehicles from its Prima lX range, as a significant step towards ushering in a new era in the Indian trucking landscape. launching six new heavy trucks in the haulage segment and four in the construction segment, the Prima lX range is a combination of economy and performance and sets the new benchmarkin styling and features from Tata Motors medium & heavy commercial vehicle stable.
Speaking on the occasion, Ravi Pisharody, executive director — commercial vehicles, Tata Motors, said, "We revolutionised the Indian trucking landscape with the launch of brand Prima in 2008. As a commitment towards intense product focus, a key pillar of our HORIZONEXT strategy, we have leveraged our deep customer insights to take the strengths of the Prima mainstream”.
The Prima lX range is one such instance of a world-class offering adapted for Indian conditions, redefining customer experience with enhanced technologies, built to global standards with an ideal blend of technology and economy. The newPrima lX trucksbeing launched today are geared to help customers meet a challenging market environment, allowing transporters to upgrade to a more modern trucking systems."