Following the success of National Home Buying Day in 2014, Tata Housing Development Company announced the second edition of its flagship online property National Home Buying Week (NHBW). The company also opened bookings for two new projects code named “Infinium” in Mumbai and “117, BT Road” in Kolkata on the side lines of National Home Buying Week (NHBW).
Based on the in-depth analysis of customers and building on the success of the first National Home Buying Day launched in 2014, this year the event will be scaled up to 25 projects in 1 week from 5 projects in 4 days last year.
In 2014, the National Home Buying Day was oversubscribed 4 times with over 800 applications for the allotted 200 units across 5 projects. Till date, the company has sold over 1000 apartments online translating in over a million sq.ft.
Commenting on the launch of National Home Buying Week (NHBW), Brotin Banerjee, Managing Director and Chief Executive Officer, Tata Housing Developing Company said, “The decision of buying a home was seen to be an iterative process involving a lot of time and travel. We at Tata Housing saw a tremendous opportunity in the online space for creating a home buying experience that is exciting,
convenient, transparent and above all safe; and with innovation in our DNA, we pioneered this trend which has increasingly found acceptance not just in India but across the globe.”