Tata DOCOMO, the Mobility and Business Services brand of Tata Teleservices (TTl), on Sunday announces the launch of its unique mobile advertising service platform – GET (Get Easy Talktime).
It is in partnership with mAd Call pvt ltd, a leading player mobile video advertising solution and managed services. The application enables video advertising on mobile. GET allows mobile users to choose when or where they want to view a video commercial on their phone, and get gratified with one free voice minute for local or national calling to landlines or mobiles for each advertisement that they choose to view. This is the first time in India that such an innovative service is available on GSM as well as on CDMA networks which is compatible with Android, Java, Symbian and Blackberry. It can also be accessed over Wi-Fi, users are offered free voice minutes, per advertisement — viewed to both prepaid and postpaid customers — using data enabled handset.