Expressing patriotism, a week-long ‘Swadeshi Mela’ began at Sector 4, Madoor Maidan in Bokaro Steel City. It has been organised by Swadeshi Jagran Manch for promotion of country-made goods. Mela has a wide range of colourful indigenous products including khadi garments and handicrafts, deeply touches the heart of Bokaro residents. “Our motive is to express the feeling of patriotism and Swadeshi among all and Swadeshi is the movement for reconstruction of the nation, said Mela organisers.
An original concept by itself, Swadeshi Mela, exhibits native products. It is a Swadeshi response to the emerging economic challenges faced by the nation. More than 172 stalls of different products, including toys, fabrics, modern furniture, garments, kitchen utensils and processed food items like pickles and jams, hand made ornaments, devotional products, were displayed in the mela.
Stalls including Agriculture and Food Processing, Auto Ancillaries, Banking and Finance, Chemicals, Communication, Consumer durables, Electrical and lighting, Electronics, Engineering, Entertainment, Handicrafts, Health and Tourism, Herbal products, Infrastructure, Insurance, Rural and Cottage Industries, Textiles and Garments and Others represented almost all states and regions of the country and thus the area was tuned into a ‘Mini India’.
Wooden furniture bearing intricate designs and famous carpets of Uttar Pradesh and handmade digestives from Jaipur was some of the attractions of the mela. Educational consultants were also shown their keen interest in the mela through biggest and attractive stalls; to motivate and guide the students for their future aspects. “The Swadeshi Mela is one of the most prominent tools adopted by Swadeshi Jagran Manch for indigenous promotion of country made goods at Bokaro Steel City”, said Ajay Singh Convener of Mela.