Spectators were treated with an amazing motorcycle stunt performance at Near Kagalnagar Puja Pandal Sonari. The sound of loud music and bike engines filled the air with excitement as stuntmen from across the country prepared to thrill the city's racing enthusiasts.
As part of its latest campaign, Mountain Dew’s biking event ‘Day of Dares’ saw a grand culmination in the city. One of the biggest consumer activations undertaken by any beverage brand, Jamshedpur edition of the stunt-biking extravaganza saw a great consumer response with a turnout of over 15,000.
Speaking about the campaign, Ruchira Jaitly, senior director, marketing (Social Beverages), PepsiCo India said “It was encouraging to see the great turn-out in Jamshedpur. The name ‘Day of Dares’ carries the essence of India’s love forstunt-biking and also sums up the life of every risk-taker. We hope to scale-up the activation as we go ahead and reach out to as many consumers as we can.”
Mountain Dew encourages consumers to rise above fears and try something new, explore new boundaries to emerge victorious.