The Jamshedpur chapter of PNB Metlife Junior Badminton Championship (JBC) 2017 was held at Tata Badminton Centre.
After scripting its unprecedented success in the first and second season with more than 8000 young shuttlers engaging in mesmerizing on-court battles, the third season of the tournament promises more excitement and high-octane badminton action with more than 250 players including underprivileged kids registering for the Jamshedpur leg of the tournament.
The initiative is being sponsored by PNB Metlife and organised by Sara Foundation to promote grass root level sports across the country.
Speaking on the occasion, Ashutosh Kumar, associate director - marketing, PNB Metlife, said, “We are delighted to announce the launch of PNB Metlife Junior Badminton Championship Season 3 in Jamshedpur in association with Sara Foundation and CRY. We have been able to reach out to more than 8000 youngsters in past two seasons of JBC and we look forward to make the third season even bigger. We’ve also strengthened our CSR initiative through training and coaching camps, reinforcing our commitment to identify and nurture young talent, thereby popularizing Badminton by taking this truly to the grassroots level. We appreciate Sara Foundation for taking lead to promote innovative practices in Indian sports at the grassroots level.”