“We started the market with an aim of selling local and out-stationed fish in an eco-friendly environment. However, it proved to be a failure. The reason is unknown. Someone from our department must have tried to divert the minds of the retailers. Else, they would not have stopped coming without having a face-to-face interaction with us,” said Rajiv Kumar, Director, Fisheries Department pointing on the unhygienic locations near drains in the Main Road where a large number of fishes are sold almost every day.