Shell Lubricants has entered into a new strategic partnership with Mahindra & Mahindra Ltd, a part of the USD 20.7 billion Mahindra Group. Under this agreement, Mahindra and Shell will work together to offer market-leading, high-performance lubricant products, such as engine oils, transmission and axle oils, including those under the ‘Maximile’ brand.
These lubricants will be distributed through the Mahindra dealership network and bazar networks through the Mahindra spares business unit. Commenting on the partnership, Mansi Tripathy, country head, Shell Lubricants, India, said, “At Shell, we have long standing relationships with our OEM partners and work very closely with them to benefit customers across sectors and help them achieve their ambitions through co-engineering and other partnership activities.
We are delighted to partner with Mahindra and look forward to bring next-generation mobility solutions and new technologies to the Indian market. At Shell our emphasis has always been to provide customer delight, fill unmet needs, bring innovative technologies for a better future and mutually grow business.
The partnership with Mahindra is a major step in our effort towards this journey.”