Shell lubricants bagged the gold award for its flagship mechanic loyalty programme ‘Shell Mechanic Samriddhi’ at the third edition of the coveted Marketing loyalty & Engagement Awards, Asia Pacific 2015 held in Singapore. The campaign win was under the ‘Best Engagement Strategy for a male audience’ category.
Shell faced tough competition from other popular brands like IKEA, Canon, Citi Bank in the said category and bagged the top spot. last year the honors for the same category went to P&G (Gillette), Unilever Malaysia & Adidas.
Shell lubricants is the only lubricant company to win a gold award in this category. In addition, Shell lubricants ranked among the top five finalists for the ‘Most Innovative loyalty programme’ category.
The eminent jury for the prestigious award included Deepshikha Kiyawat, sector marketing director-Asia Pacific, Kimberly-Clark, Frank Bornemann, head of marketing, loyalty Programmes and Provider Management, Asia Pacific, lufthansa German Airlines and Nazia Hayat, global engagement programmes manager, lenovo Singapore, amongst other prominent personalities.
Elated on the occasion, Mansi Madan Tripathy, chief marketing officer, Shell lubricants India, said, “This has been an exciting year for us at Shell lubricants and this incredible recognition at an Asia Pacific level is a testimony of our commitment towards our core influencers. ‘Shell Mechanic Samriddhi Programme’ was conceptualised as a unique and differentiated loyalty and engagement platform to connect with mechanics.”