In the present times, products related to the festival of Diwali manufactured by the rural women of remote villages are being made available in a variety of gift hampers under the brand name Palash. The hampers packed by the rural women contain idols of Ganesh- Lakshmi, karanj oil, earthern diyas, designer diyas and other products are at reasonable prices.
The women aided by Jharkhand State Livelihood Promotion Society (JSLPS) under the Rural Development Department and TPC Creative work have put five stalls in Ranchi at FFB Bhavan Dhurwa, Mecon Colony, Hinoo Chowk, Morabadi and Ashok Nagar road number 2 where gift hampers of the brand Palash are being sold at discounted prices for `401 and `451.
The stalls run by the women of Sakhi Mandal have been put up till Diwali while the women in Ranchi, Bokaro and Giridih are involved in the manufacturing and packaging of the hampers.
Soma Devi from Bokaro said, “After the brand Palash has been introduced, our earnings have increased. This time along with idols of Ganesh- Lakshmi, we are also making statutes of goddess Kali. I appeal to everyone to buy Diwali products from our brand so that we too can celebrate the festival happily.”
The gift hampers have been decorated in jute bags and bamboo baskets. The hampers also highlight local handicraft and workmanship.