There is a kind of woman who walks into a room and seems to carry the sunlight with her. She is strong, but never hides her softness. She wears her femininity like a crown, unafraid of its grace, unafraid of its power. In pastel shades that echo summer mornings, in florals that bloom quietly yet irresistibly, she moves with the confidence of someone who knows herself. She doesn’t try to shine, she simply does. Vimohin, the label created by Ranchi-based designer Saumya Isa, is for women like her — dresses that flutter with lightness, sometimes with a daring slit, sometimes with a gentle sway, always with the promise that beauty and strength can live in the same breath.
Saumya has wanted to design and make clothes since her school days, ever since she discovered that fashion design was “a thing.” A born creative, she loved drawing, painting, and dressing people up to make them feel beautiful. Over the years, she explored textile and graphic design, but clothing remained her first love. “It’s something I’ve always been drawn to,” she says. “Starting my own brand just felt inevitable.”
Even the name Vimohin carries a story. After years of searching for the right word, Saumya found it in Sanskrit, mentioned in the Shiva Purana in reference to Maa Parvati. It means the one who bewilders or attracts — the feeling she wants her customers to experience. “It’s not just about looking good,” she says. “It’s about feeling irresistibly drawn to yourself in what you’re wearing.”
When you see a Vimohin dress, with breezy silhouettes, muted yet uplifting colours, and florals that speak in whispers, it is easy to imagine a dreamy inspiration board. But Saumya’s process isn’t about sticking to one look. “I don’t like to constrain my design process,” she explains. “If one day I feel like making gothic clothes, I will. Comfort, fashion, and utility — that’s my guideline.” For now, her creations lean into femininity as empowerment.
Staying local was a deliberate choice. “Ranchi is home,” she says simply. “I wanted everything to be made here. Yes, sourcing some resources can be challenging, but with today’s connectivity, it’s possible. It might take more time and effort, but I believe we can build an ecosystem right here.” Every piece is crafted in-house by local artisans and tailors, combining her vision with their skill. It is slow fashion in the truest sense — intentional, dignified, never rushed.
The journey hasn’t been without challenges. “Building a brand takes patience,” she admits. “Nothing is quick or easy. Designing, manufacturing, selling — each step takes time. And marketing has been the toughest for me. Social media looks easy from the outside, but it’s hard work.” Yet she approaches hurdles with faith and persistence. “Worrying won’t help. Sometimes you just have to work with what you have and let things unfold.”
Her decision to start with womenswear came naturally. Though she studied textile design in college, not apparel design, she taught herself fashion instinctively. “As a woman, I understand women’s bodies better,” she says. “I want to make clothes any woman could wear, not limited by age or type.”
Ask her where her ideas come from, and she laughs. “I don’t have a fixed thought process. I make what I think I’d like to wear. Culture, both ours and others, inspires me. I sketch ideas first, then see how feasible and wearable they are within our price range.”
Her connection to spirituality is subtle but present in her work. On hard days, it is her family, her craft, and a quiet sense of purpose that keep her going. “As the founder, I can’t just walk away, even if I feel like it sometimes,” she says with a grin. And when she speaks to young women dreaming of building something, her advice is clear: Use every resource available to you. Don’t be shy. Take the first step, and people will start reaching out. It takes time, and it can be scary, but if you believe in your vision, you will get through it.
In the end, Saumya’s mission is simple. “I want anyone who wears our clothes to feel attractive, not to others, but to themselves. To feel happy, comfortable, confident.”
As I ended my conversation with her, I kept returning to that image from the start — a woman walking into a room, carrying the sunlight. She could be anywhere, in any chapter of her life, but in that dress, in that feeling, she is both grounded and glowing. And maybe that is what makes Vimohin so special. It is not just clothing. It is a gentle reminder that strength and beauty are not opposites. They are, and always have been, part of the same light.