The handicraft sector is appraised across due to the perfection accomplished by the seasoned handicraft artisans that portrays rich cultural heritage, but the industry is facing multiple challenges and the major challenges includes shortage of raw materials, small scale operations, high cost per unit, use of traditional technology and lack of awareness of marketing tools etc.
As such a young entrepreneur, Pushpendra Saini is working to provide employment to the people. Offering home decor products made by local handicraft artisans on its platform. Saini, the founder of Craft Vision, is providing opportunities to local artisans through the organisation Craft Vision to reduce the challenges in selling home decor products so that their employment is not affected.
In this institution, apart from the local people, people from other places also buy the products. Handicraft artisans from any state can sell their products. It became a brand not only in India but also in other major countries. Pushpendra Saini aims to support local handicraft artisans. He said- It will be good for our Indian handicraft industry. People appreciate the handicraft work, but avoid buying it due to many reasons. Pushpendra is trying to bring a renaissance in this field so that the rich cultural heritage of the country can be preserved and the artisans engaged in this industry can be saved.
The company aims to support the local handicraft artisans that in turn will be good for our Indian Handicraft industry. People appreciate the Handicraft Work, but due to multiple reasons evade from the purchase of the same. The company is trying to bring renaissance in this field so that the rich cultural heritage of the country can be preserved and used for the empowerment of the artisans engaged in this industry.