Products made by artisans of Jharkhand will soon be available on the online marketing portal Flipkart. A Memorandum of Understanding (MoU) was signed between State industries department and Flipkart on Sunday to provide online marketing platform for local artisans of Jharkhand. On the occasion Chief Minister Raghubar Das said, "There is no shortage of talent among the artisans of the State. It is a day of happiness for them. I am confident that this tie up with Flipkart will help the traditional art of State get the benefit of national market. This e-commerce platform will bring together the variety of art and talent of the State under one platform."
Das said that the preparation to bring thousands of artisans on the platform of e-commerce has been made. Keeping up with the changing time and shopping trends, the State government signed a MoU with Flipkart called project Samarth to take the products of Jharkhand to the online shopping platform. Das said, "Under the leadership of Prime Minister Narendra Modi, bamboo production has been separated from Forest Department. This decision of Centre will be very fruitful for the farmers of Jharkhand. Now they can grow bamboo in their fields and thus will have no crisis in procuring bamboo for making various products."
He said that the PM has focused on e-governance. "Efforts have been put to ensure that that people sitting in villages do marketing and get other facilities online. The entire world is a marketplace and the products are being sold successfully through e-market," CM said. Das said that the Government is working towards registration of all those who are associated with handcraft and other arts.
Separate identity cards will be given to these artisans. Industries secretary K Ravikumar said that the government strives to provide a platform for all those artisans who do not have proper marketing platforms. "Consumers can type Samarth on the mobile application of Flipkart and see and buy products made by Jharkhand artisans," he said. Vice president of Flipkart, Dheeraj Kapoor said on the occasion, "Flipkart does not just provide a big market for various products but also plays a role in the development of the country and financial upgradation of the producers."