The main objective of public relations is to make public welfare schemes accessible to targeted sections of society. To fulfill this objective, role of Public Relations department becomes very important, said Director of Information and Public Relations Department, Rajiv Lochan Bakshi in inaugural session of the training program for newly appointed officials started in the Suchna Bhawan auditorium.
Bakshi said that PRD acts as a bridge between public and the government. It works under a two-way process. To ensure participation of people in democratic systems, various means of communication are taken as practicable, under which matter of government is passed on to people and talk of people to Government. Training programmes to newly appointed officers of information cadre will also be organized in headquarters and districts. Deputy Director Shalini Verma apprised newly appointed trainee officers about role of public relations in current context. She gave detailed information about use of various mediums of public relations. In training program, Deputy Director Shalini Verma, Vijay Kumar, Anand, Assistant Director Rashid Akhtar, Viru Kushwaha, Avinash Kumar and many officials were present.