Hugely popular traffic awareness drive ‘Parivartan’ concluded today as Ranchi police’s Yamraj turned out to be the most successful part of the drive in terms of popularity as an icon among public and for generating a huge amount as fine collected from people violating traffic rules. Police claimed that the drive achieved a good result in the course of 8-days of intense public awareness.
The popular mythological character is also a part of the police and is known as Rajesh Kumar among the colleagues. Significantly, the Yamraj conveyed the point that one can escape police but cannot death which occurs because of ignoring concerns for traffic rules.
“He is part of the police and he helped in collecting Rs 70,000 as fine from 410 people for violating traffic rules. He has been very impressive,” said Traffic SP, Karthik S.
God of death, Yamraj, was stationed at several squares during the drive to spread awareness about dangers of not following traffic rules and he became on the most talked about icon in the town to play a part in the attempt to enforce parivartan in people’s habit. The drive concluded with a pledge taking ceremony at Morhabadi where senior functionaries of police—ADG (HQ), ADG (CID), ADG (JAP)—participated to join several others to follow traffic rules. Police claims satisfaction with the drive which used all stakeholders to spread the message of obeying traffic rules.
“We are happy with the drive. Those who were never thought about traffic rules are now talking about it. It is just a way to create a social pressure,” added Karthik.
After a comprehensive drive the police will be now focusing on the gains and soon a survey is likely to be started by selected NGOs to collect data with regard to the awareness about traffic rules. The data thus collected will be used to verify achievements of the drive which included children from 24 schools, FM stations besides trade bodies to create a buzz about on-road behaviour of Ranchiites.
As street plays and posters, banners were used for apprising people about their legal duty; police felicitated students for their valuable contribution in those activities. Notably, one boy student from Delhi Public School and one girl student from Sacred Heart were declared as torch bearers of the drive and they were given baton which they handed over to the ADG (JAP) to mark the beginning of the continuous process of mending on-road behaviour.