Palash and Adiva jewellery stalls set up by Jharkhand State Livelihood Promotion Society (JSLPS) have been the center of attraction for visitors in the two-day Jharkhand Tribal Festival organized on World Tribal Day. Chief Minister (CM), Hemant Soren visited the stalls and encouraged the women of Sakhi Mandal by taking stock of their products.
Palash products and Adiva jewellery worth about Rs.6 lakh were sold during this two-day festival. 29 types of products manufactured by rural women were put up for sale under the brand Palash. People also enjoyed traditional tribal delicacies at Aajeevika Didi Café.
The Jharkhand Tribal Festival 2022, which began on Tuesday at Morhabadi ground, concluded on Wednesday Day. In this two-day event, the Jharkhand State Livelihood Promotion Society (JSLPS) under the Rural Development Development, exhibited the products of the women of Sakhi Mandal by putting up stalls of Palash and Adiva Jewellery. Along with this, the people who came to the festival through 'Aajeevika Didi Cafe' were displayed. Traditional tribal food was also provided.
The Chief Minister bought the tricolour made by the women of Sakhi Mandal. He arrived to inaugurate it on the first day of the festival, encouraging the women of Sakhi Mandal by taking stock of the products manufactured by them.
There was a lot of demand for pure mustard oil, pickles, honey, honey, spices, cowpea, lemongrass and soap from Palash stall. At the same time, the pickles of Palash were also the center of attraction among the people. Jamun vinegar, Kalmegh, Palash soap, detergent, and liquid handwash were also liked by the people.
In view of the festival of Rakhi, Adiva jewellery and Rakgi made by women of Sakhi Mandal were in great demand. Under the tribal traditional jewelry brand Adiva, made by the sisters of Sakhi Mandal, jewelry made of silver and other metals, such as earrings and others were bought with great enthusiasm by the people of the State and this initiative to save and give a new identity to traditional jewelry was highly appreciated by the people.
The traditional dish of the tribals was also the center of attraction, the crowd gathered to taste the 'Aajeevika Didi Cafe' run by rural women in the festival. About 26 types of traditional dishes and dishes were prepared at Aajeevika Didi Cafe. In the cafe, these didis served about 3000 traditional thali, in which popular dishes of Jharkhand like Dhuska, Pitha, Dumbu and others were well-liked by the people.
At the same time, a selfie booth was set up by JSLPS with the aim of creating awareness among the people about the Tricolor campaign under Azadi Ka Amrit Mahotsav, in which children and old people took pictures with great pleasure.
The women of Sakhi Mandal did a business of about Rs 6 lakh through the stalls set up in the festival. In the year 2020, Palash brand was started on the initiative of Soren to connect women of Sakhi Mandal with entrepreneurship in Jharkhand. Currently, 29 products under the Palash brand are available for sale at 231 Palash Marts as well as Amazon Flipkart in different districts.