Creating abuzz on several popular social media platforms, the ‘Momentum Jharkhand’ summit has left a mark on ‘netizens’ with wide range of innovative advertisements capturing the glimpse of opportunities here in Jharkh-
and. Spreading its wings on some popular new media platforms used by smart phone users and tech savvy generation is receiving a fair response from people on popular social sites.
Prominent social media application YouTube has so far registered maximum response from the users with over 39,736 views for an ad where Indian Skipper and brand ambassador of Global Investors Summit (GIS), Mahindra Singh Dhoni aka Mahi promotes the State of Jharkhand filled up with ample prospects almost in every sector. The promos on the GIS cover different sector ranging from mineral and iron ores industries, hospitality, trade, silk industries, forest essentials to tribal artifacts etc.
The charm of official mascot ‘flying elephant’ for this mega event is just not confined to one specific social medium domain but this red, blue and green colour dotted baby elephant flying high has captured the attention of public on Facebook, micro-blogging sites Twitter, photo sharing site Instagram as well.
With 6,500 likes on official page of Momentum Jharkhand on Facebook and more than 500 tweets with the hashtag (#)momentumjharkhand, #investinjharkhand, #jharkhand, #ranchi is trending. Besides this, twitter handler registers 838 followers, 369 people following GIS and a quite a number of tweets by the young brigade including the State government officials and ministers tweets to encourage people to invest in the State. IT and Industries, Secretary, Sunil Barnwal, Minister Civil Aviat-
ion, Jayant Sinha is continuously tweeting about the latest development of the mega event.
In addition, numerous videos on GIS are flooded on the Internet, a video on CM Raghubar Das’s vision for Jharkhand so far have registered around 26,559 views. Other videos as well on similar topics like power hub of India-Momentum Jharkhand, a thriving automobile market-Momentum Jharkhand, creating substantial industrial growth, growing the textile industry-Momentum Jharkhand, a source of alternative energies-GIS, giving right infrastructure for skilled manpower-GIS are registering abundant likes and comments.
However, Instagram so far is lagging behind in popularity terms in registering the presence of this Biz conclave in comparison to its other counterparts. So far, only 18 posts with 16 followers have liked the event on Instagram account. Similarly, the mobile application designed for Momentum Jharkhand by Abbacus Tech India Pvt. ltd. that can be downloaded via Google Play Store for android devices and App Store for iOS devices have failed to register its presence among the users with just 100 downloads so far.
Notably, the mobile application was launched in November 2016 to facilitate the use of ICT and to ease the government framework and facilitate investors. The mobile app helps the users to register for the Summit, identifying various investment opportunities, shelf of projects, government policies, events schedule, updates and tweets about the event etc.