Reinforcing its leadership position, Micromax Informatics, India’s leading handset manufacturer, has witnessed rise in its sales. It is the preferred choice of the consumers in Jharkhand with sales of 50,000 units every month in the State. Strengthening its already robust portfolio across segments, Micromax is consistently democratising technology for the consumers in Jharkhand and is highly focused on and driving the rural tele-density and upgrading the feature phone users to affordable smartphones packed with rich features and functionality.
Commenting on the success and focus in Jharkhand market, Vineet Taneja, CEO, Micromax Informatics said “Jharkhand has very low tele-density and hence it is one of the focus markets for our strategy of connecting the next billion to information and Internet. We have received a great consumer acceptance across segments from the region with sales of 50,000 phones per month across price points. Going forward as well, we aim to democratize technology for our consumers in the state and are focused on driving rural tele-density with our feature phone portfolio and massify smartphone and internet adoption with our range of affordable smartphones phones that offer best technology experience.”