Three years ago, lalpur-based Fresh look men salon used to get around 10 to 12 clients a day and the number has raised to 25 at present. Similar are the statistics of hundreds of men parlour that have mushroomed in the city in recent years leading to a booming industry in the region. Ranchi men are getting more beauty-conscious than ever, so they are flocking towards city salon.
“The city has a great market for men parlour. In past five years, we have seen a rise of 90 per cent in our demand and revenue,” said Kumar Divyashankar owner of New look men salon. Pravin Rana of Fresh look men parlour, said, “Men salon in the city has seen a huge change in recent year. Today every lane in the city has parlour for men. Most of our customers are college boys. Earlier, men were just concerned about their hairstyle but now they are also conscious about their skin and experimenting with services like facials among other treatment.”
“Facial, eye brow, stylish and funky hair style, manicure, pedicure and body massage are the services the young generation are demanding for and we provide them best service. 53 per cent men visit salon once a month and 20 per cent visit salon twice a month”. He added Student of St Xaviers College Rajesh Ranjan said, “Self grooming is a notable tag of fashion trend these days so it is obvious that we boys join to this latest custom.”
“Beautiful girls of my college easily get attracted with smart looking boys, so this self-grooming sense is developed among us. I basically visit salon for this reason only,” said Rehan student of Marwari College.