In an attempt to popularise its products among customers, Jharkhand State Milk Producers Cooperative Federation (JMF) and its products' brand Medha Dairy will organise mega competition 'Medha Dahi Khao-Eenam Pao' on January, 19.
Addressing a press meet on Saturday JMF Managing Director, Sudhir Kumar Singh said that the participants will be given a chance to eat curd within the stipulated time of three minutes and the first, second and third prizes will be given to the participant who can eat the maximum quantity of curd within the stipulated time.
“This competition will be held on January 19 at Medha Dairy, Hotwar, Ranchi from 11 am. It will be held in separate categories for men, women and senior citizens. Registered participants are required to attend the competition on 19 January at 10:00 am with valid photo certificate at Medha Dairy Plant situated at Hotwar in the State Capital and the entry of registered participants will not be taken after 10:45 am.
For participation, registration has to be done on any one of the mobile numbers like 7544003449, 7360035223, 7544003456 of Medha Dairy. Registration process will start from January 10 and continue till January 17. The time of registration will be from 10:00 am to 05:00 pm,” said Singh.
The MD said that the culture used by Medha Dairy to make Medha curd is sourced from Denmark, so the curd made can be used in all seasons without loss.
“The objective of this competition is to spread awareness among customers to use more quantity of clean and healthy products being provided by the cooperative dairies. Along with this, the milk produced by rural farmers has to convey the message of cooperation through a competition to the residents of the city,” he added.
Last year, the “Medha Dahi Khao-Inam Pao” competition was successfully organized. In the men's category, Sanjay Kumar finished first by eating 3.17 kg of curd in three minutes, Mukesh Kumar finished second and Ram Kumar Mahato stood third. Poonam Devi topped the women's category by eating 1.54 kg of curd in the prescribed three minutes, Manjusha Devi in second place and Poonam Singh in third place. In the senior citizens category, Mohan Prakash was the first winner, Manoj Kumar Choudhary was second and Jai Prakash ji was third.
On the occasion, Singh also launched 1kg and 5kg of Medha Curd Bucket. “The customers can use it according to their requirement. If one has a small family, then 1 Kg and joint family can consume 5 kg,” he added.