Continuing with its commitment to re-define retailing standards in the Indian consumer durable industry, lG Electronics has opened the exciting Brand Shoppe at Saridhela, Dhanbad on Sunday.
Designed to meet the current challenging demands of the retail environment in the country, this new lG Shoppe was inaugurated by Ranjit Kumar, Regional Manager (East) lG Electronics India.
The lG Shoppe aims to enhance the shopping experience of today’s sophisticated market, and would serve as a one-stop-shop for all the digital lifestyle needs of a household.
Paving the way to effectively seize the growing organized retail market and re-define standards for digital lifestyle retailing, lG is setting up a chain of exclusive premium showrooms all across the country and has chalked out a roll out plan to implement the lG Brand Shoppe Experience across various cities.
Speaking on the occasion Kumar said, it has been our endeavor to create a store that would not only stand out, but also showcase the values of lG brand. Our retail strategy is to be where our customers are, instead of being present in the conventional electronics markets. lG Brand Shoppe has been conceptualized as the ultimate retailing experience that synchronizes with the international image of innovation, quality and excellence.”
“We really value the trust of our customers in Dhanbad in the lG brand; we are cognizant of our customers’ great expectations from us and hope that with this new line of products in the offing and this new world class Brand Shoppe our customers would experience the best in class shopping experience”, he added.
The lG Brand Shoppe goes beyond the concept of a normal exclusive store, by having a more interactive environment and a more lifestyle orientation in the display, so that the customer can actually experience the lG products in their own home settings, he said.
lG Brand Shoppe will provide the company a new communication channel with its trade partners. It would give the company better insight into current customer needs and help it to tailor solutions and proposals to offer more effective marketing promotions. Such a personalized approach through the lG Shoppe promotes cost-effective marketing plans and encourages repeat sales.
The lG Brand Shoppe concept was established with the aim of creating a platform to communicate the lG identity.
The objective was not just to attract the impulse buyer, but to also introduce an element of interactivity in the outlet while projecting the identities of lG products.
The showrooms have been designed to allow customers to shop in comfort even during peak seasons such as festivals. There are several value-added services like dedicated service help desks, which will enhance the overall shopping experience. Kumar said.